Impressions I want the audience of my music video to get

There are several things I would like the potential target audience of my groups music video to see. The first is the archetype of a "hero" on a quest which is the opposite reading you normally get with the rock genre of music which is that of rebellion or the archetype of "villain". Though this could somewhat be seen in the setting of our music video which is the city or urban area, and the text of our CD cover which Tom and I both agreed would be sort of Gothic medieval calligraphy if we could find it on whatever computer program we use to make the front cover of our cd. Barring this we haven't decided on a backup style of text. This could also be seen in the possible representation of regional identity which is again the city or urban theme which is somewhat common in rock videos. The more oppositional reading stuff Tom and I decided on was the representation of the main male character in our music video as sort of sensitive or into his emotions which is unusual for a rock video in which men are portrayed as more the "alpha-male" than the "philosopher". That is to say men are normally portrayed in rock videos as muscle-bound, leather wearing, romancing, drug, and drink addicts rather than the unconfident, sensitive, emotional type of people. This is also probably why Tom and I thought it best that if this track, music video, cd, or magazine ad were ever used we would use an alternative music label or an independent music label for distribution because apart from anything else our track isn't well known, and the concept we are using is a non-mainstream one for our genre of music. Though I think we chose a rather mainstreamed target audience which is boy and girls 16-19 years old, probably from middle class families with some contact from night clubs or alternative music clubs which would probably help to distribute our cd/music video because of the use of the cultural reference of the hooded sweatshirt which shows up on the video. As for final ideas for the cd cover Tom and I are still seeing what ideas will actually work with the level of computer know how he and I have which in my case is not exactly high.