final music video analysis

our feedback for the final version of our music video is pretty much the same as what we got for our interim target audience analysis except for the fact that people have said our lighting is much improved, and they actually understood our narrative. This may have been because of the age we designated for our target audience which was 16-19. however there were still quite a bit of people who said that some of our clips were rough around the edges which is something that will have to be improved upon if I ever do something like this project again.

Our Music Video

target audience analysis for magazine ad, and cd cover

We've had several good, and bad things said about our magazine ad, and cd cover for this project. One of the good comments was that our cd cover, and magazine ad tied in very well with our music video which is the thing that Tom and I wanted to happen. Another of the good comments we got was that the pictures we used for the cd cover, and magazine ad also worked well on their own as solo products which is something that will help to make or break a bands brand image. Tom and I asked our target audience via facebook.com whether they thought our magazine ad, and cd cover tied in well with our music video. The result of the survey was over 50% of our target audience said yes while more people said they were unsure than no. This means that in light of the purpose of our product being to promote a new cd or album by an unsigned band our product is an almost resounding success in how it makes people think of our chosen artist.

magazine ad analysis 2

This is the second magazine ad I have uploaded on this blog. It shows artist cheryl cole dressed in red, and brown clothing which connotes passion, or blending in with the background or going back to nature. The fact that her hair is messy, and almost looks to be in a natural hairstyle shows that she is trying to give the impression of going back to nature. This is an unstereotypical image for a women which if we go with the male gaze theory means that she wants men to see her as her without any enhancement to her assets, or body. We can also say that using the star theory would show that in this as cheryl cole wants to show that she is trying to improve her reputation by caring about the environment. A view further represented by the name of the cd which is messy little raindrops which has connotations of possible pollution by oil, or acid rain. An impression I further gather from the loopy handwritten cursive style of the text for the cd.

Comparison between work from this year, and work from last year

There are several things similar between the coursework I did last year, and the coursework I am doing this year. These similar things include the fact that last years coursework involved a video like this years except for last years video was a movie opening not a music video. These similar things also include the fact that last years video is two minutes long, and this years music video is two, and a half minutes long. A final similar thing between my coursework from last year and this year is that a blog is being used by us the students to analyse each of them.

There are also many differences between the coursework from last year, and the coursework from this year. The first of these differences is that this year the work is more in depth, which is to say that this year instead of just a movie opening my project partner, and I are doing a promotional digipak for a new or unsigned artist which includes a magazine ad, and cd cover to go with the music video. The second of these differences is that there was more research involved in this years project than in last years because of the fact that we had to include some specific archetypes, stereotypes, and typical genre things of the genre of music we chose for our video which was rock music. The third of these differences is that this year there was more planning, and technology to use than last year such as last year we only used a video camera, the internet, and imovie while this year we used a video camera, tripod, the internet, and a digital camera. The final one of these differences was that this years blog is longer than last years.

evaluation question: How did you use media technologies in the planning, research, evaluation, and construction stage of music video, cd cover, mag ad

Tom and I used several media technologies for planning our music video, and photos for our cd cover and magazine ad. The first is the internet which we used to check the weather for the days that we filmed or photographed so that we could know whether it would be rainy or sunny on those particular days so that we could get the right atmosphere from the light of the day so to speak. This helped with the atmosphere of the shots we filmed and with the atmosphere of the photographs we took. We also used our shot plan to keep track of the shots we needed to do in each location. We also used facebook.com to upload our target audience questionnaire to the internet which helped us to plan what shots to put in our music video through looking at the answers to the questionnaire. We also used royaltyfreemusic.com to find the track we used for our music video, cd cover, and magazine ad which is a Kevin Macleod instrumental song called Dead Drop. Finally we used youtube.com to look at music videos we could possibly use ideas from to enhance or start our own music video.

For the research stage of our project Tom and I used several media technologies to help us. The first was google.co.uk/images which I used to get the cd covers, and magazine ads you see on this blog, and help me get inspiration for making my own though I have to say most of the ideas these gave me weren't exactly feasible for this project, especially with my limited grasp of the use of the technology to construct our project. The second was wikipedia.com which I used to give me a grasp of what the history of music videos is, and therefore give me further ideas for what to do for my own. The third was youtube.com which we used to look at more music videos to see what we could use for our music video.

For the evaluation stage of our project we used several technologies. The first of these was facebook.com which Tom and I used to upload a target audience questionnaire to find out what a potential target audience aged between 16 and 19 would like in a music video, cd cover, and magazine ad for a rock genre release package for an album including a music video, cd cover, and magazine ad. We used youtube.com for interim analysis of our partially finished music video. We are in the process of getting evaluation from our target audience for our cd cover, and magazine ad.

For the construction stage for our music video, cd cover, and magazine ad Tom and I used several technologies. The first being a digital camera to take pictures for our cd cover, and magazine ad. The second being a video camera for our music video which we borrowed from the media department at school. We also borrowed a tripod from the school to help keep any scenes we shot with the video camera from coming out shaky because we used our hands to hold the camera in place during filming. The negative point to this was that parts of the tripod kept on falling off or coming off which was sort of annoying. The third piece of media technology we used in the construction of our music video, cd cover, and magazine ad was photoshop which we used to make our cd cover, and magazine ad from most of the photographs Tom and I took after we had finished filming all of our music video scenes. The fourth piece of media technology we used in the construction of our music video, cd cover, and magazine ad was iMovie which we used for making our music video look somewhat professional despite some shaky camerawork, and continuity blips from the changing of the light during the day.

evaluation questions: what have you learned from your audience feedback?

I have learned several things from my audience feedback. First I have learned that the genre of rock music is extremely popular with people in the age group of 16-19 more specifically I have also learned that within this genre of music the sub-genre of metal is the majority favourite out of all the genres of music we offered as choices on our target audience questionnaire. Second I have learned that equal amounts of people in the age group of 16-19 like the genres of alternative/indies music and rock music which is probably because of the fact that the alternative or indies genre of music might or might not combine elements of other types of music including rock into it to make its style more coherent or appealing to members of the audience who are new to the style of music. I have also learned that a minority of our target audience of people between the ages of 16-19 like classical music. This is probably because of the image of rock music being all about rebellion and youth versus the image of classical music being about good breeding and proper manners for ones station in life to put it mildly which for some people of this particular age group would be somewhat a boring thing to think about. Third I have learned that equal amounts of our target audience the performance and lighting aspects of music videos while a majority of our target audience likes the narrative aspects of music videos most likely because it is more fun to see a story with a piece of music than to have to think about why the band did this or that, or why that part of the set is lit like that or left dark like this.